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Concept Development
Copywriting
Apparel Design

We teamed up with Taft—a cult-favorite Utah-based footwear brand known for its bold design and loyal following—to create a limited-edition apparel collection about mental health. The collection was built around the idea that what we wear can reflect not just personal style, but personal growth—promoting small, positive mental habits as part of everyday life.

This wasn’t just about clothes; it was about starting conversations, breaking stigma, and creating space for awareness. To that end, 10% of all proceeds were donated to Mental Health America and Made of Millions—two organizations doing vital work in the mental health space. Working on this project still holds a special place for us, it’s a reminder that design can do more than sell, it can make a difference.