We partnered with Sunergy at a pivotal moment—when they were an ambitious solar startup with big ideas and an even bigger appetite to disrupt a crowded category. They needed a brand that could match their momentum and position them as a serious, long-term player in the renewable energy space. Together, we built a visual and verbal identity system that signaled confidence, clarity, and credibility—stripping away industry clichés in favor of something bold, smart, and future-focused.

Since the rebrand, Sunergy has seen rapid growth, scaling their operations and expanding their footprint across key markets. That trajectory reached a milestone with their IPO in 2023—capped off by the seeing the brand we created take over Times Square. It’s been an honor to play a role in their evolution and to help shape a brand that’s now lighting the way forward—literally.

Strategy: Goodwin Studio
Design: Goodwin Studio
Animation: Andrew Schummer