An independant studio based out of Salt Lake City, Utah specializing in brand identity and packaging design.

Studio

Goodwin Studio is solely owned and operated by Jace Goodwin who, since starting out, has worked with a variety of brands and helped them create uniquely memorable designs across a variety of media.

 

Goodwin Studio is led by Jace Goodwin and built around a vetted network of collaborators spanning brand strategy, identity design, motion and web. We work closely with founders, teams, and partners to develop thoughtful, high-functioning brands that hold up across every medium.

No house style or a commitment to any one method—our work is shaped by the needs of each project. We scale up when needed, stay lean when it isn’t, and operate as an extension of your team rather than a hired hand. For us, clarity and craft go hand in hand—if it doesn’t work, it doesn’t belong.

 

Capabilities

With every project we bring precision, craft, clarity, and authenticity.

Brand Identity
Logo Design
Art Direction
Packaging

Web Design
Iconography
Posters
Illustration

Environmental Design
Campaigns
Wayfinding
Publications

 
 

Select Clients

J.Dawgs
University Of Utah
Struck
Wasatch Group
Ritual Chocolate
Taft Footwear
Metrodora Institute
Tristen Ikaika
Smile Clinic
Modern8
Salt Lake Design Week
AIGA (SLC)
Utah State University
Central Office