Butter offers mobile, bespoke sharpening for barbers and stylists who demand razor-sharp shears for every cut. They came to us to craft an initial brand identity capable of building the recognition and trust needed to reach their long-term goal: launching their own line of premium shears.

Our solution centers on the precision of the cut—By referencing the angles found inbetween the blades of a shear, we created a custom wordmark that directly ties the brand to its core service. Paired with a refined typographic system and contemporary color palette, the result is a bold, cohesive identity that elevates Butter from a service provider into a brand its customers are proud to represent.

Together, each element forms a focused system built to grow with the brand—keeping Butter sharp, distinctive, and on the cutting edge for years to come.